The Minnesota Vikings are excited to announce that the team will host their first-ever watch party in Birmingham on Sunday, 24th November. The historic NFL franchise will welcome local fans to BOX Brindleyplace (1-2 The Waters Edge Brindley Pl, Birmingham B1 2HL) to see the team take on NFC North rivals Chicago Bears. The Vikings are still riding high following their 23-17 victory over the New York Jets as part of the 2024 NFL London Games in October. The result saw the team maintain an unbeaten streak on UK soil that now stretches back to 2013, becoming the first NFL team to achieve a 4-0 record in NFL regular season international games. An action-packed evening is planned for Birmingham, with the team set to recreate the incredible atmosphere now synonymous with the U.S Bank Stadium. From SKOL chants to Viking costumes, attendees will be able to enjoy all the fanfare expected from a Vikings game day. Joining attendees to take in the action from Solider Field and participate in a live Q&A will be Vikings legend Robert Griffith. The former Safety spent eight seasons on the team between 1994 and 2001, during which time he made the Pro Bowl after an impressive 2000 season and was an All-Pro section in 1998 and 1999. Talking ahead of the watch party, Griffith commented:
“I am so excited to be heading to Birmingham to see the Vikings take on the Bears with all our UK fans. I have heard amazing things about the passion and enthusiasm for our team across the pond, so I look forward to experiencing it firsthand. It’s incredible to see how the Vikings’ fandom continues to grow in the U.K. and watch parties like these are the perfect opportunity to engage current and new fans with American Football.”
The watch party in Birmingham furthers the Vikings’ commitment to the UK fanbase, where they have marketing rights through the NFL’s Global Markets Program. The Global Markets Program, which launched in January 2022, grants NFL clubs’ access to international markets for marketing, fan engagement and commercialisation activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the U.S.