At 36 years old, Kevin Durant is at the twilight of his NBA playing career, but he is just starting his journey as an entrepreneur, embracing it at full speed. Following his foray into the media world with Badroom, which he co-founded, and his recent investment of 2% in PSG through an investment fund, KD has now entered the capital of Homage, a burgeoning vintage fashion brand.
While the exact contribution from Durant remains undisclosed, the NBA star has not ventured alone; he is joined by NFL player Travis Kelce and actor Rob McElhenney, the latter being an investor in the English football club, AFC. Kevin Durant made his investment through his personal company, 35V, teaming up with Kelce, who is already an ambassador for Homage and is well-known for his relationship with pop singer Taylor Swift.
This collaboration is deemed a natural fit for Kevin Durant, given his interests aligned with Nike, for which he became a lifetime ambassador in the spring of 2023. This rare honor is bestowed by the brand on only a select few renowned and exceptional athletes.
