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How much did Tom Brady’s Dunkin’ tracksuit, football gear sell for at auction?

Tom Brady may not necessarily be hurting for cash these days, especially after signing a 10-year, $375 million contract with FOX. 

But the Patriots legend did clear out some of his inventory this week, auctioning off plenty of game-worn gear from the gridiron, a million-dollar watch, and yes, most important of all — his “DunKings” tracksuit from Dunkin’s 2024 Super Bowl ad with Ben Affleck and Matt Damon.

Brady’s collection of valuables — dubbed “The GOAT Collection: Watches & Treasures from Tom Brady” — was auctioned off by Sotheby’s and officially closed on Dec. 10. 

In total, Brady secured over $9 million from the sale. 

Some of Brady’s football gear auctioned off included the helmet from his final Patriots season in 2019 (sold for $102,000), as well as his wristband from Super Bowl LI against the Falcons ($204,000).



The most valuable piece of football gear that Brady sold was a game-worn jersey from his final game at Michigan — the 2000 Orange Bowl — which went for $792,000. 

Brady also sold 21 luxury-brand watches ranging from Rolex, IWC, Patek Philippe, Audemars Piguet, and more. 

The most valuable watch sold was a “rare variant” of a Rolex “Paul Newman” Daytona watch — which Brady wore at his return to Gillette Stadium during New England’s 2023 season opener against the Eagles. It sold for $1.14 million. 

And yes, Brady’s “DunKings” tracksuit sold for $50,400. 

Here’s the list of Brady’s football collection, including how much it was all sold for. 

Game-worn jersey from final game at Michigan — $792,000

Game-used jersey from first career Pro Bowl in 2002 — $300,000

Game-used QB wristband from Super Bowl LI — $204,000



Super Bowl XXXIX cleats — $264,000

Game-worn 2011 Patriots jersey — $246,000

Game-used “All-time passing yards record” ball with Tampa — $216,000

Game-worn Buccaneers “All-time passing yards record” jersey — $504,000

Michigan 1998 Rose Bowl jersey — $192,000

Michigan 1995 Rose Bowl jersey — $192,000

Michigan 1999 Citrus Bowl jersey — $264,000

Game-worn helmet from Brady’s final Patriots season in 2019 — $102,000 2001

Scouting Combine worn T-shirt — $144,000

“100,000 career passing yards” game-used ball from 2022 — $144,000

Buccaneers game-worn helmet from 2021 season — $132,000

Buccaneers “100,000 career passing yards” game-worn jersey — $192,000

Super Bowl XLIX championship cuff links — $66,000

Buccaneers shoulder pads from 2021 season — $144,000

Autographed Podium Super Bowl XLIX hat — $42,000

 Michigan 1995 jersey — $192,000

Screen-worn “DunKings” tracksuit — $50,400



Brady’s full list of sold watches can be viewed here.