For lovers of the seven-time Super Bowl champion Tom Brady, and for watch lovers, this week is a not-to-be-missed event. Beginning on Thursday, December 5, 2024, at Sotheby’s in New York, and lasting until auction day on Tuesday the 10, all of the items going up for bid as part of Sotheby’s “The GOAT Collection: Watches & Treasures from Tom Brady” will be on exhibit.
Lot 41, Audemars Piguet Reference 26730BC.ZZ.1320BC.99 Royal Oak ‘The Roast’, est $400,000 – 800,000
The exhibit showcases dozens of sports memorabilia and personal possessions belonging to the legendary football quarterback Tom Brady. Some pieces date back 28 years, including University of Michigan artifacts, and then span throughout his career in the NFL. Sport highlights include the 2019 New England Patriots Game helmet he wore during his final game with that team (expected to sell for between $40,000 and $60,000) and a 2021 Tampa Bay Buccaneers Jersey he wore when breaking the NFL Career Passing Yards record. That is expected to fetch $400,000 to $600,000.
Lot 31, IWC, Reference IW5022-18 Portugieser Perpetual Calendar, EST $15,000 – 30,000
Sotheby’s
But what watch lovers are keeping their eyes on are the 21 vintage and modern watches that Brady owns. They include several Audemars Piguet, Patek Philippe, Richard Mille and Rolex watches, as well as multiple IWC timepieces. Brady has been an IWC brand ambassador since 2019, and the company even created a movie about his career.
Lot 36, Rolex Reference 6241 Daytona Paul Newman ‘John Player Special’, est. $600,000 – 900,000
Sotheby’s
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The watches all vary in estimated values, but an ultra-rare 1969 Rolex Daytona Paul Newman “John Player Special” version that Brady owned and wore is supposed to sell for between $600,000 and $900,000. Similarly, a unique Audemars Piguet Royal Oak worn during the Netflix Special Roast of Tom Brady may have a hammer price of between $400,000 and $800,000. The various Richard Mille watches are expected to sell for anywhere from $250,000 to $500,000.
Lot 34, Patek Philippe, retailed by Tiffany & Co, yellow gold open faced watch with minute repeater, … [+]
Sotheby’s
There are several Patek Philippe watches, as well, that may have collectors rushing the field. Among them: a stainless steel and gold Nautilus ($50,000-$100,000) and a 1917 Grand Complication pocket watch ($200,000- $400,000) in yellow gold with minute repeater, perpetual calendar and split-seconds moon phase indications. These should sell for the higher end of the estimated price spectrum.
People wishing to visit the exhibit should contact Sotheby’s, and those wishing to bid in the live auction should register. More details are available on the Sotheby’s website.
